Who: Stephen Colbert, host of Comedy Central's The Colbert Report is the leader. Expect to take part in an over-the-top call-to-arms to stop Jon Stewart's Rally to Restore Sanity, taking place the same day in the same location.
What: The March to Keep Fear Alive is Colbert's fight against Jon Stewart's creeping reasonableness and rally to restore truthiness. "I will not take it down a notch. I will take it up a skoch," Colbert told his audience on Sept 16, 2010. "Shame on you Jon Stewart! America cannot afford a rally to restore sanity in the middle of a recession. Do you even consider how many panic-related jobs that might cost those of us in the fear-industrial complex?"
When: October 30 from mid- to late-afternoon.
Why: Because, according to the official website, "there are dark, optimistic forces trying to take away our Fear - forces with salt and pepper hair and way more Emmys than they need. They want to replace our Fear with reason. But never forget -- "Reason" is just one letter away from 'Treason.' Coincidence? Reasonable people would say it is, but America can't afford to take that chance."
Or, like is sibling rally, it is meant to mock polarizing rallies like Fox News pundit Glenn Beck's August 2010 "Restoring Honor" rally in Washington, D.C.