It's like déjà vu all over again. And just in time for the holidays. In a move that surprises no one, the One Million Moms organization is upset with JCPenney again for showcasing Ellen DeGeneres in its advertisements.
The conservative group, which includes about 40,000 members, called for a boycott of JCPenney in February because the department store chain hired DeGeneres as its spokeswoman. One Million Moms is plenty mad that DeGeneres is homosexual.
But, like the feisty teenager it is, JCPenney thumbed its nose at One Million Moms and the boycott turned into additional sales for JCPenney as more folks opted to buy from the store to show their support.
Now One Million Moms are angry that DeGeneres pops up in a holiday TV ad. And why not? After all, DeGeneres sits at diner table with three of Santa's elves and asks about making toys. Plenty of controversy there.
In response to the add, One Million Moms writes: "Since April, JC Penney's has not aired Ellen DeGeneres in one of their commercials until now. A new JCP ad features Ellen and three elves. JCP has made their choice to offend a huge majority of their customers again. Christians must now vote with their wallets."
Also shocking no one is the fact that One Million Moms also doesn't like the Victoria's Secret fashion show or bad words on T-shirts sold by Urban Outfitters.
So far there's been no response from JCPenney or Ellen DeGeneres. And really, why bother?